Welcome to the JNTO London Trade website

In 2015, 258,500 UK travellers visited Japan and the highest number amongst the European countries. According to our research, travellers visit the country looking to experience a wide variety of Japanese food, traditional scenery, shopping, enjoying a Japanese lifestyle and viewing Japan's incredible futuristic cities.

This site is designed to give travel professionals the knowledge and contacts they need to start selling Japan.

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If you have any queries, please contact us here.