Welcome to the JNTO London Trade website


In 2017, 310,500 UK travellers visited Japan (increased by 6.2% compared with 2016 ) and the highest number amongst the European countries. According to our research, travellers visit the country looking to experience a wide variety of Japanese food, cultural experiences, traditional scenery, shopping, enjoying a Japanese lifestyle and viewing Japan's incredible futuristic cities.

This site is designed to give travel trade professionals the knowledge and contacts they need to start selling Japan. Not for the general public. JNTO London office serves for these countries. if your country is not included find your nearest JNTO office here.

Denmark, Finland, Iceland, Ireland, Israel, Netherlands, Norway, Sweden, Turkey, United Kingdom, English-spoken areas of Africa and the Middle East. The information about travel companies operating Japan, go to Tour Operators page.

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If you have any queries, please contact us here.