Japan - for travel trade professionals

Mt Fuji in Autumn

Welcome to the JNTO London Trade website

This site is designed to give travel professionals the knowledge and contacts they need to start selling Japan.


In 2015, 258,500 UK travellers visited Japan and the highest number amongst the European countries. According to our research, travellers visit the country looking to experience a wide variety of Japanese food, traditional scenery, shopping, enjoying a Japanese lifestyle and viewing Japan's incredible futuristic cities. To do so, Golden Route is the best idea. This is the most popular route for the UK travellers visiting Tokyo, Hakone and Kyoto. Our training focuses on the Golden Route and beyond. You'll also learn a vast range of useful information such as the best time to visit, the bullet train journey, the ultimate JR Pass and how to enjoy a Japanese style inn. This training is very simple and concise and is comprised of only 6 modules. Once you completed these modules, I'm sure you will feel confident to sell Japan.Click here for register now!


If you are seeking business partners, please refer to the Planning page. Here you will find airline and ground handler contacts.


Click here for more information.


The Japan On-line Media Center (JOMC) is a media platform with a database of over 7,000 photos and videos focus on popular tourism attractions, scenery and landscapes, food, historical experiences, and culture. Trade can access a range of frequently updated, high-quality content, available royalty free following registration.


We provide useful maps and guides for your reference and for your clients. A general Japan guide, and popular destination guides are available. Please email with what you require and your postal address. We will select suitable material for your needs and send it to you. We also have posters but please be aware that there is a high demand for this service, and is subject to availability.


Japan National Tourism Organization releases monthly visitor arrival reports, including visitor numbers by market. Click here to see the latest Japan tourism statistics.

I am happy to assist you by suggesting an ideal itinerary, places to visit, time to travel etc. Japan sales training for reservation teams is also available so please feel free to contact me.

Thank you very much for your interest in Japan. I look forward to hearing from you.

Warm regards,

Yumi Takakubo 

Japan National Tourism Organization, London Office

*The online training is available for travel professionals based in the countries where JNTO London office oversess Japan tourism promotion: UK, Ireland, Denmark, The Netherlands, Finland, Norway, Sweden, the Middle East and Africa (English Spoken Areas). Please click here for more information.

JNTO Partners