December 02, 2016
Local communities across Japan are celebrating after 33 Japanese float festivals were added to UNESCO’s list of Intangible Cultural Heritage earlier this week.
November 29, 2016
Niseko, Japan’s leading world-class ski resort, once again swept the floor in the finals of the 4th annual World Ski Awards last week, scooping up all 4 awards in the Japan category and 2 awards in the global category!
November 22, 2016
Struggling to track down the perfect gift for that Japanophile you know? Whether it’s geeky, traditional, culinary, alcoholic or literary you’re after, you’re sure to find that special something for every stripe of Japan-lover on our bumper list of Japan-inspired Christmas gifts!
November 21, 2016
Japan saw its highest number of visitors to date for an October this year, with numbers up 16.8% on the previous year. As of the end of October, total visitors this year have also officially smashed the 20 million mark.
November 18, 2016
Ahead of the Japan vs Wales rugby match in Cardiff tomorrow, we take a look at 6 of the 12 host cities for the Rugby World Cup 2019 in Japan.
November 16, 2016
Take a walk on Japan’s wild side by exploring these 6 uncharted Nature destinations from our new campaign video, "Japan - Where tradition meets the future".
November 11, 2016
November 11th is Pocky Day! We pay homage to the popular Japanese snack with a look at some of its limited edition regional varieties and their nearby tourist attractions.
November 09, 2016
Around 200 people attended a Japan tourism reception at the Embassy of Japan on November 7, 2016.
November 07, 2016
JNTO has launched a major new campaign entitled "Japan―Where tradition meets the future" targeting 15 European countries as part of its “Visit Japan” project.
November 04, 2016
With 5th November just around the corner, things are heating up. But the UK doesn’t have a monopoly on fire-based celebrations; Japan is also home to plenty of hair-raisingly fiery festivities, some of which are quite literally too hot to handle.